Analysis of a Professional Product

The professional products I will be analysing is the music video to the American rock band "Red Hot Chilli Peppers - Snow" - filmed live at the New Jersey Continental Arena.

http://www.youtube.com/watch?v=yuFI5KSPAt4 - You Tube link to the video

The production was directed by Nick Wickham in 2006, who in the same year was the winner of the best director for TV/DVD award at the music week CAD awards. Wickham, directs live concert footage and produces a music video. Warner Br

os. Records Inc. was the production company and was released on 12th December 2006.

The Warner Brothers Record company was founded in March 19, 1958. It maintains a close relationship with its former parent, Warner Brother Pictures, despite the two companies being independently owned. The company currently has over 30 affiliated labels such as "A&E Records", "Asylum Records" and "BME Recordings".

Here is a list of just a few Artists names Warner Brothers Records works with:

• Foals
• Green Day
• Jason Durelo
• Linkin Park
• Klyie Minouge
• Metallica
• Muse
• New Order
• The White Stripes

As you can see from the list, Warner Brother Records works with only big, well known artists who come under all different genres including rock, alternative, indie, pop and dance

This music video shows its based on a rock genre through many ways. One of the many ways this is shown are the shots of the guitarists playing at a very fast t

empo and they way there shown to act on stage; jumping around and shouting. But another side of the band are shown through the use of black and white shots of the band together acting calm.

The music starts off with a very slow and calm feel to it. Shots of the band are shown in black and white as they prepare for their live show on stage. Every now and then more black and white shots show fans getting ready to watch the band. These shots are seen in a handheld view, giving it that rocky feeling. As the song reaches its climax and gets lou

der and faster, colour shots are now being shown of the crowd and the band. Then a snow look alike material begins raining from the sky, linking to the name of the song "Snow, making the whole rock image calm again. The image below is a small breakdown of the whole music video.